Come here to me…

The history of literature starts with the invention of writing around 5,000 years ago but humans have been communicating with each other for far, far longer. As far back as 40,000 years ago, cave drawings were being used to educate, record and communicate relatively advanced concepts and ceremonial/religious themes through a graphic story. Little did […]

Marketing is a powerful force – Media Outlook 2017

Marketing is a powerful force: it helps to grow economies, it builds great brands and it creates profit for businesses. It is also a powerful driver of social change: it encourages us to wear seat-belts, recycle household waste, give blood, reduce speeding and quit smoking. It is a matter of empirical fact that advertising and […]

Employer Branding and the Public Sector

Our social media team used to have a poster on the wall. It contained a really simple message: “Social media doesn’t create negativity, it uncovers it”. It is a theme that we see time and time again. Companies no longer own their employer brand. The conversation is happening away from the organisation. In 2013 research […]

Trump and Brexit boost Ireland’s employer brand

Attractiveness is all relative. Political issues in the UK and US are doing their best to make Ireland an employer of choice. It was first said by Phineas Barnum, the American circus owner, that there was ‘no such thing as bad publicity’. It is patently obvious that he was wrong. Most famously Gerald Ratner wiped […]